How to Promote Your Life Coach Business with Social Media
As an independent life coach, marketing is a must. Social media is one of the most cost-effective ways for any small business owner to promote themselves. Word of mouth is excellent, but you need to do more to bring in new clients. Here’s what you need to know to get started.
The Importance of Social Media
Social media sites—Facebook, Instagram, Twitter, Tiktok and more—often get a bad rap, but the truth is that most people use them. This means you can harness the sites to promote your coaching services. Consider these facts about social media usage in 2021:
- Approximately 70% of people use social media.
- The highest usage is among people between the ages of 18 and 49.
- YouTube and Facebook are the most popular.
- Most people use social media daily.
Clearly, eyes are on social media sites. People use these sites daily and often multiple times per day. This provides you with a great opportunity to market your business to a broad audience and direct potential clients to your website or email list.
Find Your Target Audience
A targeted campaign on social media will be most effective if you know your audience. For instance, if your client is a career woman, find out which platforms these women use most. It may be Instagram rather than Facebook. It’s not wrong to cast a wide net, but narrow your focus to the sites that matter most if your time is limited.
Build Professional Profiles
Start new profiles for your business and take time to make it shine. Use images thoughtfully and craft your profile content and descriptions to match your business brand. It’s essential to keep your business accounts separate from personal social media accounts. You can take over from there to keep costs lower. Consider hiring a marketing pro to start your pages if you struggle with this.
Also crucial in creating a professional social media profile are your connections. Use your platforms to network with other professionals and influencers relevant to your business. Reach out to and follow these pros to show new clients that you are connected within the industry.
Create and Share Valuable Content
A social media page without fresh, daily content isn’t much use as a marketing tool. New content makes your page pop up in followers’ news feeds. Even more importantly, it keeps followers engaged.
It can’t just be throwaway content, either. To be useful drawing in new clients, your social media content must be valuable to your audience. They’re following a life coach because they’re interested in the topic, so share information they can use. Here are some examples:
- Tips for creating SMART goals
- How to use daily affirmations
- Stress management strategies
- An introduction to meditation
- Inspirational quotes and images
- Testimonials from clients
- Giveaways and other promotions
Vary Content-Type
Attention spans are short these days. Your social media site needs to keep followers interested with variety and fresh, useful content. Paragraph after paragraph isn’t good enough anymore.
Create a monthly content calendar to ensure you share a range of information and content types. Use written content, infographics, images, videos, and links and shares to influencers to keep your page fresh and interesting.
Engage with Followers
You create new content daily—or multiple times a day; your content is valuable to your target audience; you vary the content type. You have a professional profile that directs people to your business website. That’s enough, right?
Not quite. The most successful marketing campaigns on social media also include direct engagement. This is especially important for a life coach because new clients expect you to be available, responsive, and engaged with them.
Check on your posts several times a day to respond to comments and direct messages. Be available to answer questions, share solutions, and direct people to other sites they may like. This engagement is crucial to promoting life coaching services.
Social media marketing is a must for a new life coach. It’s an inexpensive way to expand your business, find your audience, and target potential clients. Keep it professional, share useful and valuable content, update and engage regularly. Before you know it, the word will spread, and you will have new clients ready for your services.
